Hey I'm Joe 👋🏼 a high-performance coach who spent his 20s grinding through diets, cardio, and calorie-counting… only to rebound every time.
In my 30s, I cracked the code.
Now I stay at 10–12% body fat year-round without starving, tracking macros, or sacrificing my energy & schedule.
How? I stopped punishing my body and started reprogramming it.
After 15 years of trial in error on myself and 100's of clients, I've narrowed in on 5 high impact habits that flips your body into fat-burning mode, so you wake up leaner, perform sharper, and stay shredded on autopilot (even with a hectic schedule).
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Joe Cotton Performance is an education and training company. We do not guarantee success in our training. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations.